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Kcal Dubai
Marketing Executive
  • Business Bay
  • 0 - 2 Years
  • 12000 AED
Duties and Responsibilities:
Develop and execute all aspects of Marketing and Communications, Branding, Advertising and Promotions for the brand.
Conceptualize and design multi-channel marketing campaigns.
Liaise with the agencies, external suppliers & in house graphic designers for the implementation of ATL and BTL marketing campaigns.
Assist in the development and distribution of marketing collaterals.
Organize and coordinate launches, roadshows, and events.
Provide data& ROI analytics related to marketing campaigns for management review.
Work with the operations team on the execution of marketing plans and sales promotions.
Create Marketing Budgets and adhere to financial guidelines.
Create a timeline for when things need to be ordered, submitted, completed, etc.
Communicate regularly with franchisees to understand their marketing needs then guide them in the planning and execution of marketing campaigns & promotions.
Maintain and enrich all external perceptions of the brand.
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests
Collaborate with internal terms to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimizes user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Professional Requirements:
Bachelor/ Diploma in Marketing/ Marketing Communications or related discipline.
At least 3 to 5 years of related marketing experience in the Food/ Beverage Industry.
Matured, well-organized and able to work independently.
Excellent verbal, written communication and presentation skills.
Good organizational and project management skills.
Self-motivated, resourceful, with a high level of initiative.
Have experience in dealing with external agencies.
Strong Negotiation skills.
Ability to cope in a fast-paced environment.
Able to give clear briefs.
Demonstrates extreme attention to detail.
A person who takes initiative and identifies what needs to be done and takes action before being asked.
Interpersonal Requirements:
· Strong communication and writing skills.
· Ability to communicate directly with peers, managers, and clients while leading development to a completed and successful solution.
· Strong organization skills to manage multiple timelines and complete tasks quickly within the constraints of clients’ timelines and budgets.
· Ability to grow professionally in a highly flexible and fast-moving environment.
· Awareness and pride in 100% client satisfaction.
Job Type: Full-time (Sunday to Thursday)
Salary: AED 12,000/Month + Medical + Annual Airfare

Required language(s):
· English
Required license or certification:
· UAE Driving License(Preferable, but not essential)