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Meliá Hotels International Company | Marketing executive | 26 January 2021
Whatever story you choose, you are the star
At Meliá Hotels International, you have the power to create your future. For us, the most important thing is your talent: We share the passion that makes you put your heart into everything you do, day after day. We are by your side to help you go beyond your limits, to celebrate every victory with you. Because together, we are the stars of our own stories.
At Meliá Hotels & Resorts we put our soul and our passion into everything we do so that our guests can live a unique experience, full of the warmth and the hospitality that are so typical of our Spanish origin. If you have an eye for detail and wish to improve yourself every day in an environment which stands out for its personalized customer service, if you enjoy working for a stylish urban or leisure hotel brand, if you want to be part of a team of people who are passionate about what they do… Then you belong at Meliá
Reporting to the Director of Sales & Marketing of ME Dubai, as a Marketing Executive, you'll contribute to and develop integrated marketing campaigns to promote a product, service or idea. This a varied role, which includes: planning, advertising, public relations, event organization, product development, distribution, sponsorship and research. You are responsible for implementing a marketing and communications strategy linking with ME Dubai Hotel objectives. Always ensuring that the brand of the Hotel is consistently reflected in all communication to internal and external customers and a seamless marketing and visual experience is delivered. Responsible for organizing a creative approach to reflect a confident image in the department. To achieve the organizations overall strategic goals and profitability requirements as determined by the strategic plans. Ensure the smooth implementation of the procedures and policies of Meliá Hotels International.

FUNCTIONS
Create awareness of and develop the brand of ME Dubai
Communicate with target audiences and build and develop customer relationships
Help with marketing plans, advertising, direct marketing and campaigns
Support the marketing Director in delivering agreed activities
Source advertising opportunities and place adverts in the press or on the radio
Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
Write and proofread marketing copy for both online and print campaigns
Produce creative content, including videos and blog posts
Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement
Organize and attend events such as conferences, seminars, receptions and exhibitions
Source and secure sponsorship
Liaise with designers and printers and organize photo shoots
Arrange the effective distribution of marketing materials
Maintain and update customer databases
Conduct market research, for example using customer questionnaires and focus groups
Develop relationships with key stakeholders, both internal and external.
The role will also take on a dual responsibility of supporting the Sales Team, meeting clients and hosting activities and events.

REQUIREMENTS
Degree or equivalent, preferred Marketing or Communications degree. Proficiency in InDesign, Photoshop, Illustrator would be an advantage.
A minimum of three (3) years’ experience of the similar role which includes strategic planning, communications planning and management, marketing and media relations.
Previous experience in a lifestyle hospitality brand preferred.
Ability to read, write, and verbally communicate effectively and professionally in English.
Spanish would be an advantage
What will it be like to work for Meliá?
Meliá Hotels International is unique among the 20 largest international hotel groups in having an origin in leisure and the ideal size to combine exceptional hospitality with management that is efficient and close to its stakeholders. All of this, along with our Spanish warmth and passion, makes us distinct and different.
At Meliá Hotels International you are the protagonist. The combination of your talent and your passion with our desire to grow by your side has no limits. Together, we will step forward with the strength of a great company. Together, we’ll turn the future into an amazing story.
We are an equal opportunity employer and value diversity. We do not discriminate on the basis of disability, race, religion, age or any other basis protected under federal, state or local laws. We believe that diversity and inclusion among our teammates is critical to our success as a global company.